Innovation for the Sake of Permanence

A greater reliance on technology has given rise to a desire for tradition as well.  In the world of brands, innovating while reinforcing the brand’s identity taps into this bi-lateral need.  [...]

February 22, 2011 · Filed Under Brand Management, Brand Strategy, Innovation, Uncategorized

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Marketing Inspiration: A Look Back to Edison

The January/February 2011 edition of The HUB Magazine features a fascinating article, Edison Illuminated, which  was interestingly written by SARAH MILLER CALDICOTT who is a great grandniece of Thomas Edison. Turns [...]

February 16, 2011 · Filed Under Innovation, Thomas Edison

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Innovation vs. Brand Strategy

In an intriguing article  entitled Innovation and Brand Strategy in a Down Market, Carol Phillips, Founder, Brand Amplitude and Brian Christian, President DASO Consulting highlight several critical issues that we all [...]

February 11, 2011 · Filed Under Apple, Brand Strategy, Innovation, Virgin Atlantic

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How Important Is Your Logo: Starbucks Will Soon Find Out

Starbucks has emerged over the last 20 years as one of the top consumer brands in the world. Initially, Starbucks logo emphasized their premier product, coffee, while focusing on their [...]

February 3, 2011 · Filed Under Apple, Gap, Logos, Nike, Starbucks, Tropicana

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