Product Innovation through Social Media
Social media can be a powerful tool to get input for product innovation by getting customer input and feedback from social media. It also strengthens the relationship of the participant with [...]
‘Great by Choice’: Jim Collins and Morten T. Hansen on Excelling in Uncertain Times, Part Two
Companies can win even in chaotic, challenging times, not by chance, but with proven strategies. Particularly in the area of Innovation, companies that are successful are often not the most innovative [...]
McCormick’s Alan D. Wilson on Pricing, Innovation and the ‘Romance of Spice’
Understanding customer needs is at the heart of successful brand strategy. McCormick has benefited from that customer focus by identifying an emerging need and leveraging it into new product offerings. [...]
Simon Sinek: How great leaders inspire action
Why are some brands able to consistently lead their category? From the Wright Brothers and Martin Luther King Jr. to Apple, it turns out there is a pattern to leadership [...]
4 Ways to Block Brand Competition
In this Inc. article, David Aaker suggests that competing on brand superiority is an expensive, time consuming proposition. He suggests that knocking out the competition through innovation is a more [...]
Innovation for the Sake of Permanence
A greater reliance on technology has given rise to a desire for tradition as well. In the world of brands, innovating while reinforcing the brand’s identity taps into this bi-lateral need. [...]