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	<title>Brand Miners</title>
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		<title>Pricing from the Customer Perspective</title>
		<link>http://www.brandminers.com/pricing-from-the-customer-perspective/</link>
		<comments>http://www.brandminers.com/pricing-from-the-customer-perspective/#comments</comments>
		<pubDate>Wed, 17 Apr 2013 18:41:31 +0000</pubDate>
		<dc:creator>Cindy Buxbaum</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Brand Mining]]></category>
		<category><![CDATA[Brand Research]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[JC Penney]]></category>
		<category><![CDATA[Northwestern University]]></category>
		<category><![CDATA[Pricing Research]]></category>
		<category><![CDATA[brand identitiy]]></category>
		<category><![CDATA[customer feedback]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[Marketing Independence]]></category>
		<category><![CDATA[Marketing Research]]></category>
		<category><![CDATA[New Product Development]]></category>

		<guid isPermaLink="false">http://www.brandminers.com/?p=429</guid>
		<description><![CDATA[Customer input on pricing is crucial to business success.  JC Penney sought to simplify its pricing, according to Stephanie Clifford and Catherine Rampell in the NY Times, but: Just having [...]]]></description>
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		<title>Optimizing Advertising Investment</title>
		<link>http://www.brandminers.com/optimizing-advertising-investment/</link>
		<comments>http://www.brandminers.com/optimizing-advertising-investment/#comments</comments>
		<pubDate>Wed, 06 Mar 2013 16:06:23 +0000</pubDate>
		<dc:creator>Cindy Buxbaum</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Advertising Research]]></category>
		<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Brand Mining]]></category>
		<category><![CDATA[Brand Research]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Harvard]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Advertising research]]></category>
		<category><![CDATA[Brand Innovation]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[New Product Development]]></category>

		<guid isPermaLink="false">http://www.brandminers.com/?p=369</guid>
		<description><![CDATA[In the March 2013 Harvard Business Review issue, the focus is on &#8220;Advertising that Works&#8221;.  In the article, &#8220;Advertising Analytics 2.0&#8220;, a clear case is made for understanding how the [...]]]></description>
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		<title>Swing Voters and Non-Users Have Something In Common</title>
		<link>http://www.brandminers.com/swing-voters-and-non-users-have-something-in-common/</link>
		<comments>http://www.brandminers.com/swing-voters-and-non-users-have-something-in-common/#comments</comments>
		<pubDate>Fri, 12 Oct 2012 21:15:06 +0000</pubDate>
		<dc:creator>Cindy Buxbaum</dc:creator>
				<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Brand Mining]]></category>
		<category><![CDATA[Brand Research]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Nintendo]]></category>

		<guid isPermaLink="false">http://www.brandminers.com/?p=315</guid>
		<description><![CDATA[In the final weeks leading up to the Presidential election where focus is on the swing vote, the comparison to attracting non-customers is timely.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Product Innovation through Social Media</title>
		<link>http://www.brandminers.com/product-innovation-through-social-media/</link>
		<comments>http://www.brandminers.com/product-innovation-through-social-media/#comments</comments>
		<pubDate>Tue, 31 Jul 2012 16:50:16 +0000</pubDate>
		<dc:creator>Cindy Buxbaum</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Brand Innovation]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[New Product Development]]></category>

		<guid isPermaLink="false">http://www.brandminers.com/?p=307</guid>
		<description><![CDATA[Social media can be a powerful tool to get input for product innovation by getting customer input and feedback from social media.  It also strengthens the relationship of the participant with [...]]]></description>
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		<title>Using Brand Rituals to Create Successful Brands</title>
		<link>http://www.brandminers.com/using-brand-rituals-to-create-successful-brands/</link>
		<comments>http://www.brandminers.com/using-brand-rituals-to-create-successful-brands/#comments</comments>
		<pubDate>Fri, 17 Feb 2012 19:37:36 +0000</pubDate>
		<dc:creator>Cindy Buxbaum</dc:creator>
				<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Brand Mining]]></category>
		<category><![CDATA[Brand Ritual]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Innovation]]></category>

		<guid isPermaLink="false">http://www.brandminers.com/?p=299</guid>
		<description><![CDATA[Zain Raj in his new book, Brand Rituals:  How Successful Brands Bond with Customers for Life, proposes that companies can drive business and longevity in the marketplace by building bonds with [...]]]></description>
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		<title>&#8216;Great by Choice&#8217;: Jim Collins and Morten T. Hansen on Excelling in Uncertain Times, Part Two</title>
		<link>http://www.brandminers.com/great-by-choice-jim-collins-and-morten-t-hansen-on-excelling-in-uncertain-times-part-two/</link>
		<comments>http://www.brandminers.com/great-by-choice-jim-collins-and-morten-t-hansen-on-excelling-in-uncertain-times-part-two/#comments</comments>
		<pubDate>Wed, 11 Jan 2012 19:24:02 +0000</pubDate>
		<dc:creator>Cindy Buxbaum</dc:creator>
				<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Brand Mining]]></category>
		<category><![CDATA[Brand Research]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Independence]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Intel]]></category>
		<category><![CDATA[Southwest Airlines]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.brandminers.com/?p=289</guid>
		<description><![CDATA[Companies can win even in chaotic, challenging times, not by chance, but with proven strategies.  Particularly in the area of Innovation, companies that are successful are often not the most innovative [...]]]></description>
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		<title>McCormick&#8217;s Alan D. Wilson on Pricing, Innovation and the &#8216;Romance of Spice&#8217;</title>
		<link>http://www.brandminers.com/mccormicks-alan-d-wilson-on-pricing-innovation-and-the-romance-of-spice/</link>
		<comments>http://www.brandminers.com/mccormicks-alan-d-wilson-on-pricing-innovation-and-the-romance-of-spice/#comments</comments>
		<pubDate>Sat, 12 Mar 2011 20:11:40 +0000</pubDate>
		<dc:creator>Cindy Buxbaum</dc:creator>
				<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Brand Mining]]></category>
		<category><![CDATA[Brand Research]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[McCormick]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Brand Innovation]]></category>
		<category><![CDATA[customer feedback]]></category>
		<category><![CDATA[New Product Development]]></category>

		<guid isPermaLink="false">http://www.brandminers.com/?p=282</guid>
		<description><![CDATA[Understanding customer needs is at the heart of successful brand strategy.  McCormick has benefited from that customer focus by identifying an emerging need and leveraging it into new product offerings.  [...]]]></description>
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		<title>Simon Sinek: How great leaders inspire action</title>
		<link>http://www.brandminers.com/simon-sinek-how-great-leaders-inspire-action/</link>
		<comments>http://www.brandminers.com/simon-sinek-how-great-leaders-inspire-action/#comments</comments>
		<pubDate>Fri, 11 Mar 2011 18:27:02 +0000</pubDate>
		<dc:creator>Cindy Buxbaum</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Brand Mining]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Brand Innovation]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[Marketing Research]]></category>
		<category><![CDATA[New Product Development]]></category>

		<guid isPermaLink="false">http://www.brandminers.com/?p=274</guid>
		<description><![CDATA[Why are some brands able to consistently lead their category?  From the Wright Brothers and Martin Luther King Jr. to Apple, it turns out there is a pattern to leadership [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>4 Ways to Block Brand Competition</title>
		<link>http://www.brandminers.com/4-ways-to-block-brand-competition/</link>
		<comments>http://www.brandminers.com/4-ways-to-block-brand-competition/#comments</comments>
		<pubDate>Mon, 07 Mar 2011 14:16:53 +0000</pubDate>
		<dc:creator>Cindy Buxbaum</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brand identitiy]]></category>
		<category><![CDATA[Brand Innovation]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[david aaker]]></category>

		<guid isPermaLink="false">http://www.brandminers.com/?p=269</guid>
		<description><![CDATA[In this Inc. article, David Aaker suggests that competing on brand superiority is an expensive, time consuming proposition.  He suggests that knocking out the competition through innovation is a more [...]]]></description>
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		<title>Innovation for the Sake of Permanence</title>
		<link>http://www.brandminers.com/innovation-for-the-sake-of-permanence/</link>
		<comments>http://www.brandminers.com/innovation-for-the-sake-of-permanence/#comments</comments>
		<pubDate>Tue, 22 Feb 2011 21:38:30 +0000</pubDate>
		<dc:creator>Cindy Buxbaum</dc:creator>
				<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.brandminers.com/?p=263</guid>
		<description><![CDATA[A greater reliance on technology has given rise to a desire for tradition as well.  In the world of brands, innovating while reinforcing the brand&#8217;s identity taps into this bi-lateral need.  [...]]]></description>
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