‘Great by Choice’: Jim Collins and Morten T. Hansen on Excelling in Uncertain Times, Part Two
Companies can win even in chaotic, challenging times, not by chance, but with proven strategies. Particularly in the area of Innovation, companies that are successful are often not the most innovative but bring a discipline to existing innovations. The authors, Collins and Hansen, identify three practices that companies have used to be successful even in uncertain conditions:
“Fanatic discipline, empirical creativity and productive paranoia …companies don’t have to be the most innovative but instead, can be “innovative enough”; the critical importance of “zooming out” and “zooming in” to get your bearings in any situation; and when and how to introduce change in an organization for 10X success.”
‘Great by Choice’: Jim Collins and Morten T. Hansen on Excelling in Uncertain Times, Part Two




