Outsourcing Brand and Marketing Strategy Project Management
BrandMiners™ will partner our resources and extensive brand management skills to work on brand building projects to move your brand forward. In all cases, we bring our considerable brand management experience to your project work to help you achieve your brand goals.
- BrandMiners regularly acts as the project leader where we effectively scope the project, secure resources and lead the entire effort to its conclusion.
- Alternatively, we become a contributing team member, seamlessly offering you additional expert resources on projects, where needed.
CASE STUDY: A large, global Association client had a goal to launch a new membership program to increase revenue. The organization did not have the existing professionals to tackle the task. BrandMiners took on the challenge. Our assignment was to develop potential membership program concepts and gain consumer feedback to identify the most viable and garner board support and approval. The potential membership programs were tested among target customers and a clear winner was identified.
- BrandMiners was immediately and seamlessly able to modulate into the Associations executive infrastructure and existing marketing team set-up without interruption.
- Results showed interest in the membership program by the target market was substantial and exceeded revenue goals at a price point higher than ingoing estimates. Further, key messages were identified to feature in launching and marketing the program.
- When rolled out, the new membership program is expected to initially attract 60,000 members and generate more than $2million.