Pricing from the Customer Perspective
Customer input on pricing is crucial to business success. JC Penney sought to simplify its pricing, according to Stephanie Clifford and Catherine Rampell in the NY Times, but: Just having [...]
4 Ways to Block Brand Competition
In this Inc. article, David Aaker suggests that competing on brand superiority is an expensive, time consuming proposition. He suggests that knocking out the competition through innovation is a more [...]