Optimizing Advertising Investment
In the March 2013 Harvard Business Review issue, the focus is on “Advertising that Works”. In the article, “Advertising Analytics 2.0“, a clear case is made for understanding how the [...]
Product Innovation through Social Media
Social media can be a powerful tool to get input for product innovation by getting customer input and feedback from social media. It also strengthens the relationship of the participant with [...]
McCormick’s Alan D. Wilson on Pricing, Innovation and the ‘Romance of Spice’
Understanding customer needs is at the heart of successful brand strategy. McCormick has benefited from that customer focus by identifying an emerging need and leveraging it into new product offerings. [...]
Simon Sinek: How great leaders inspire action
Why are some brands able to consistently lead their category? From the Wright Brothers and Martin Luther King Jr. to Apple, it turns out there is a pattern to leadership [...]
4 Ways to Block Brand Competition
In this Inc. article, David Aaker suggests that competing on brand superiority is an expensive, time consuming proposition. He suggests that knocking out the competition through innovation is a more [...]
Marketing Inspiration: A Look Back to Edison
The January/February 2011 edition of The HUB Magazine features a fascinating article, Edison Illuminated, which was interestingly written by SARAH MILLER CALDICOTT who is a great grandniece of Thomas Edison. Turns [...]
Innovation vs. Brand Strategy
In an intriguing article entitled Innovation and Brand Strategy in a Down Market, Carol Phillips, Founder, Brand Amplitude and Brian Christian, President DASO Consulting highlight several critical issues that we all [...]