Pricing from the Customer Perspective
Customer input on pricing is crucial to business success. JC Penney sought to simplify its pricing, according to Stephanie Clifford and Catherine Rampell in the NY Times, but: Just having [...]
Adding Marketing Value
Interesting article that highlights some the value-add, when providing an “independent” perspective and voice. Read the full article … Here’s why BrandMiners believes, as does this author, in the power [...]