Pricing from the Customer Perspective

Customer input on pricing is crucial to business success.  JC Penney sought to simplify its pricing, according to Stephanie Clifford and Catherine Rampell in the NY Times, but: Just having [...]

April 17, 2013 · Filed Under Advertising, Brand Management, Brand Mining, Brand Research, Brand Strategy, Innovation, JC Penney, Northwestern University, Pricing Research

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Simon Sinek: How great leaders inspire action

Why are some brands able to consistently lead their category?  From the Wright Brothers and Martin Luther King Jr. to Apple, it turns out there is a pattern to leadership [...]

March 11, 2011 · Filed Under Apple, Brand Management, Brand Mining, Brand Strategy, Innovation, Uncategorized

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What Are Consumers Saying Online? For Many Marketers, It’s Still a Mystery

Listening to your customers, wherever they make their views known, is essential to keeping your brand fresh and relevant. This article highlights the importance of finding and listening to your customers wherever their feedback is given…
http://knowledgetoday.wharton.upenn.edu/2011/01/what-are-consumers-saying-online-for-many-marketers-its-still-a-mystery/

January 24, 2011 · Filed Under Brand Research

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