Pricing from the Customer Perspective
Customer input on pricing is crucial to business success. JC Penney sought to simplify its pricing, according to Stephanie Clifford and Catherine Rampell in the NY Times, but: Just having [...]
Optimizing Advertising Investment
In the March 2013 Harvard Business Review issue, the focus is on “Advertising that Works”. In the article, “Advertising Analytics 2.0“, a clear case is made for understanding how the [...]
Product Innovation through Social Media
Social media can be a powerful tool to get input for product innovation by getting customer input and feedback from social media. It also strengthens the relationship of the participant with [...]
McCormick’s Alan D. Wilson on Pricing, Innovation and the ‘Romance of Spice’
Understanding customer needs is at the heart of successful brand strategy. McCormick has benefited from that customer focus by identifying an emerging need and leveraging it into new product offerings. [...]
Simon Sinek: How great leaders inspire action
Why are some brands able to consistently lead their category? From the Wright Brothers and Martin Luther King Jr. to Apple, it turns out there is a pattern to leadership [...]